![]() ![]() ![]() Learning how to effectively navigate the steps of communication is something students learn in an online Bachelor of Arts in Public Relations and Advertising degree program. Senders should also know their audience and ask questions beforehand to fill in gaps in their knowledge. The most effective communication has a simple message that is easy for the receiver to understand. That’s a situation public relations and advertisers want to avoid. However, in one-way communication, there’s no chance for the receiver to provide feedback. Senders learn the effectiveness of their message when receiving feedback. This is the key to effective communication, but senders do not know if they have achieved success until this step. For the best messaging, the sender has attempted to place themselves in the shoes of the receiver and crafted a message that the receiver will understand as the sender intended. The receiver decodes the information received. The sender then successfully transmits the message to the receiver. Examples include a social media post, video on YouTube or blog entry on a website. It should be a channel that is most appropriate for the intended audience. The send picks the channel communication. This involves making the information fit a format, such as text or video. With the information created, the sender translates it into a form that can be transmitted to someone else. They take time to craft the information they want to transmit. The sender starts the steps of communication by creating a message they intend to send to an individual or group. Steps of the Communication ProcessĪll communication tends to follow this framework, which provides detail on every step of the process. Understanding how messages get decoded is also key to creating smart messaging. The identity of the receiver, for example, may determine the style of the information and the channel used. Feedback : When applicable, a response sent back to the senderįor the sender, a detailed understanding of each of these areas is important.Decoding : Interpreting the message, done by the receiver.Communication channel: The method used to transmit a message.Message : The information the sender is relaying to the receiver.Parts of the Communication Processīefore learning the steps of communication, students typically first learn the parts of the communication process. ![]() The message can contain facts, opinions or ideas, but must do a good job identifying which form of communication it represents. Doing so requires a medium – print, television, the internet, etc. With detailed knowledge of the communication process, they do a better job crafting messages for their target audience.Īt its heart, communication involves a sender transmitting a message to a receiver. For those who make a living in communications, including public relations and advertising professionals, understanding the steps of communication is a priority. ![]()
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